Tom Maurer Photography · Logo

25 YEARS ANNIVERSARY · CRÈME DE LA CRÈME

Tom Maurer Photography · Logo

25 YEARS ANNIVERSARY · CRÈME DE LA CRÈME

Tom Maurer Photography · Logo

25 YEARS ANNIVERSARY · CRÈME DE LA CRÈME

Tom Maurer Photography · Logo

25 YEARS ANNIVERSARY · CRÈME DE LA CRÈME

Tom Maurer Photography · Logo

25 YEARS ANNIVERSARY · CRÈME DE LA CRÈME

M

UNIVERSALE BAU-MUNICH

CORPORATE PHOTOGRAPHY
VISUAL & BRAND CONCEPT

I created a photographic series capturing the company’s character, mindset, and connection to the city of Munich. The focus was not only on architecture and craftsmanship, but also on the people, processes, and values behind the brand.

“Mia san Munich!” a claim that perfectly reflects Universale’s deep understanding of the city. Few developers understand Munich as authentically as Universale: its architecture, culture, and unique approach to urban living.

Alongside the photographic work, I oversee Universale’s branding and advise the company as it moves into the next chapter of its history – shaping a visual identity that communicates quality, character, and a clear vision for the future.